Studio Yes launches new brand campaign for Wild, "you never need to dump us”

·     The concept of “Wild, you never need to dump us” taps into the all-natural, refillable body care brand.  

·     The film promotes Wild’s products better looking, smelling and satisfying than its single-use competitors.

·     The Brand film goes live November 14^th on Wild’s YouTube and Social Media Channels.

Studio Yes and Wild have teamed up to launch Wild’s new brand-film, tapping into the marriage of quality and sustainability represented by its self-care products.

“Wild' you never need to dump us”, launches on Wild’s YouTube and social media channels on November 14^th, and promotes Wild’s products as better looking, better smelling and generally more ‘attractive’ than its single use competitors.

Studio Yes were given an open brief to create a brand film that went heavy on brand awareness for Wild while promoting its full product range. The Wild team encouraged Studio Yes to push boundaries, allowing the creative film studio to harness its in-house style of humour and relevance that has delivered for so many consumer brands in the past.

Studio Yes MD & Co-founder, Sam Ojari stood as project and creative lead overseeing Creative Director and comedy writer Spencer Brown with EP, Zoë Waller handling the production of the project and Studio Yes regular, Laura Borgio directing the piece. The team worked closely with Charlie Bowes-Lyon, Co-founder &CMO at Wild.

The film weaves in a whole host of product ranges, benefits, and scents, while taking aim at some competitors for performance and sustainability claims. The film calls out the common antiperspirant industry claim ’72 hours protection’ as ‘Disgusting’ and ‘…perfect for people who don’t shower’ and that Wild’s 24hr performance guarantee is much more desirable.

Sam Ojari said: “When Wild trusted us with such a wide brief, we knew we could have a bit of fun. We wanted to play the experience of people having to dump their single use body care products against the relatable break-up scenario – both of which are uncomfortable experiences that so many people go through.”

“Who doesn’t want a better product that’s better looking and more... ‘satisfying’.”

CharlieBowes-Lyon commented: “Our products at Wild push the boundaries and humour is a common thread in our marketing – that's why Studio Yes have been the perfect fit for us. Their fun and disruptive creative approach has produced a fantastic brand film that reflects our mission and our commitment to entertainment through marketing.”

Sam added: “Charlie and the team at Wild played a crucial collaborative role in the ideation but also gave us the freedom and trust to take the brief and run with it. I think this mutual respect for our creative process, plus their audience and brand insights, has resulted in a hard-working brand film that will resonate, grab attention, and make people feel a whole load of feelings."

ENDS

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Media Contacts

AlexWilliams, Auspicious Group, alex@thisisauspicious.com