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· Third acquisition in as many months for Auspicious, which launched in October 2024.
· DBLX CEO and Co-Founder Nicky Hoyland joins the Group as Global Chief Innovation Officer.
· Auspicious is now targeting rapid expansion in the learning market with HR and L&D teams.
· Rachel Pendered, AuspiciousCo-CEO says, “Today’s announcement is a giant leap forward for Auspicious; the acquisition of DBLX and its powerhouse CEO, as well as welcoming a learning legend in Rob, underscores our intent in the learning space.”
Auspicious Holdings has announced the acquisition of DBLX, the digital custom content and platform business, as the company targets growth in the Learning & HR market.
DBLX, which is led by CEO and Co-Founder Nicky Hoyland, partners with global enterprises to transform their people experiences through three core offerings: immersive digital content, custom platform development, and strategic consulting. They specialise in creating innovative solutions for learning, culture change, leadership development, and internal communications that drive meaningful engagement and lasting impact.
DBLX works with HR and Learning & Development teams inside major organisations to improve L&D and internal communications, by designing bespoke solutions using creative technology to engage staff.
The company counts global brands like Santander, St James’sPlace, Subsea 7 and Centrica as clients and has won a host of industry awards.
Nicky joins Auspicious in a group role as Global Chief Innovation Officer while retaining responsibility for the growth of DBLX.
At the same time, former Learning Professional of the Year, Rob Ashcroft, has joined Auspicious as Chief Learning Officer, where he will help DBLX build out its learning consultancy, transformation and employee experience offer.
Rob recently left Santander UK where he spent more than 17 years in Learning Management roles, most recently as Head of Capability, covering Learning & Resourcing.
Rachel adds: “Learning is a huge focus for large companies as they invest in employee skills and capabilities that directly impact the bottomline.”
“It’s a major growth market for Auspicious both in the UK and in the US. Rob and Nicky are industry titans who have worked with and for major brands on complex briefs; I can’t think of two better people to lead our charge.”
Nicky Hoyland said: “Joining Auspicious is a fantastic step for DBLX. Our strength lies in combining custom creative content and technology to deliver engaging experiences that truly resonate with employees. By bringing this together with Auspicious' global creative capabilities and Rob's deep learning expertise, we're uniquely positioned to help organisations transform how they develop and engage their people.”
Rob Ashcroft commented: "Joining Auspicious Group as Chief Learning Officer at this pivotal moment is incredibly exciting! By bringing together DBLX's digital expertise with Auspicious' creative excellence, we're uniquely positioned to support organisations and transform people experiences.”
ENDS
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